Homepage

Prof. Takao Enkawa

Ass. Prof. Bjoern Frank

Team

Field of Research

LSC Analysis

NPDSC Analysis

CS Research

Links

Access
Contact Details Short Vita Publications 日本語 （Japanese）

Research Interests

Marketing Science, Consumer Behavior, Innovation, Quality Management, Socioeconomics

Research Articles Published in Refereed Journals

  1. B. Frank, B. Herbas Torrico, T. Enkawa, S.J. Schvaneveldt (2014): "Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience," Journal of Retailing, 90(4), 567-586. [Link]
  2. B. Frank, S.J. Schvaneveldt (2014): "Self-Preservation vs. Collective Resilience as Consumer Responses to National Disasters: A Study on Radioactive Product Contamination," Journal of Contingencies and Crisis Management, 22(4), 197-208. [Link]
  3. D.C. Wimalachandra, B. Frank, T. Enkawa (2014): "Strategic Openness in Quality Control: Adjusting NPD Strategic Orientation to Optimize Quality Control," International Journal of Industrial Engineering: Theory, Applications and Practice, 21(6), 348-359.
  4. B. Frank, T. Enkawa, S.J. Schvaneveldt (2014): "How Do the Success Factors Driving Repurchase Intent Differ between Male and Female Customers?" Journal of the Academy of Marketing Science, 42(2), 171-185. [Link (open access)]
  5. B. Frank, G. Abulaiti, T. Enkawa (2014): "Regional Differences in Consumer Preference Structures within China," Journal of Retailing and Consumer Services, 21(2), 203-210. [Link]
  6. D.C. Wimalachandra, B. Frank, T. Enkawa (2014): "Leveraging Customer Orientation to Build Customer Value in Industrial Relationships," Journal of Japanese Operations Management and Strategy, 4(2), 46-61.
  7. B. Frank, G. Abulaiti, B. Herbas Torrico, T. Enkawa (2013): "How Do Asia's Two Most Important Consumer Markets Differ? Japanese-Chinese Differences in Customer Satisfaction and Its Formation," Journal of Business Research, 66(12), 2397-2405. [Link]
  8. B. Frank, B. Herbas Torrico, T. Enkawa (2012): "Elucidation of the Mechanism behind the Influences of Uncertainty Avoidance on Customer Attitudes towards Japanese Products and Services," Journal of the Japan Industrial Management Association, 63(4), 201-209. [Link]
  9. B. Frank, G. Abulaiti, T. Enkawa (2012): "What Characterizes Chinese Consumer Behavior? A Cross-Industry Analysis of the Chinese Diaspora in Japan," Marketing Letters, 23(3), 683-700. [Link]
  10. B. Frank (2012): "Consumer Attitudes and Intentions towards Fast Food Restaurants: How Do Teenagers Differ from Adults?" Managing Service Quality, 22(3), 260-282. [Link]
  11. G. Abulaiti, B. Herbas Torrico, S. Hachiya, Y. Matsukawa, B. Frank, S.J. Schvaneveldt, T. Enkawa (2012): "A Cross-Country Comparison of the Mechanisms Relating Customer Satisfaction and Market Share," Journal of the Japanese Society for Quality Control, 42(3), 95-105. [Link]
  12. G. Abulaiti, B. Frank, T. Enkawa, S.J. Schvaneveldt (2011): "How Should Foreign Retailers Deal with Chinese Consumers?" Journal of Marketing Channels, 18(4), 353-373. [Link]
  13. G. Abulaiti, T. Enkawa, B. Frank (2010): "Influences of the Economic Crisis on Customer Attitudes and the Moderating Role of Culture," Journal of the Japanese Society for Quality Control, 40(2), 69-77. [Link]
  14. B. Frank, T. Enkawa, N. Okuma (2009): "Economic Influences on Customer Satisfaction and Their Difference by Core and Peripheral Functions," Journal of the Japan Industrial Management Association, 60(2), 87-94. [Link]
  15. B. Frank, S. Sudo, T. Enkawa (2009): "Removing Economic Influences from Customer Satisfaction Scores to Assess Managerial Performance in Marketing," Journal of the Japanese Society for Quality Control, 39(1), 119-128. [Link]
  16. B. Frank, T. Enkawa (2009): "Economic Drivers of Dwelling Satisfaction: Evidence from Germany," International Journal of Housing Markets and Analysis, 2(1), 6-20. [Link]
  17. B. Frank, T. Enkawa (2009): "Economic Influences on Customer Satisfaction: An International Comparison," International Journal of Business Environment, 2(3), 336-355. [Link]
  18. B. Frank, S. Sudo, T. Enkawa (2009): "Interpreting Time Series of Patient Satisfaction: Macro vs. Micro Components," International Journal of Hospital Marketing and Public Relations, 19(1), 15-39. [Link]
  19. B. Frank, T. Enkawa (2009): "Does Economic Growth Enhance Life Satisfaction? The Case of Germany," International Journal of Sociology and Social Policy, 29(7/8), 313-329. [Link]
  20. B. Frank, T. Enkawa (2009): "Economic Influences on Perceived Value, Quality Expectations, and Customer Satisfaction," International Journal of Consumer Studies, 33(1), 72-82. [Link]
  21. B. Frank, T. Enkawa (2008): "Does Aggregate Income Influence Satisfaction with the Standard of Living?" International Journal of Society Systems Science, 1(2), 113-131. [Link]
  22. B. Frank, T. Enkawa (2008): "How Economic Growth Affects Customer Satisfaction," Asia Pacific Management Review, 13(2), 531-544. [Link]

Conference Proceedings and Presentations: 42 Papers

(c) Enkawa Laboratory, Tokyo Institute of Technology 2015. All rights reserved